L'Uomo in Fabbrica
Fiat Direzione informazioni del Gruppo Fiat 1971
FIAT
Fabbrica Italiana Automobili Torino (FIAT) è stata fondata a Torino nel 1899 da un gruppo di investitori tra cui Giovanni Agnelli che più tardi divenne l’Amministratore Delegato della società. Per celebrare questo evento fu creato un manifesto e il nome della società in alto a sinistra del poster divenne il primo logo della società. Nel 1901 la società cambiò il suo logo con una lastra di ottone con il nome FIAT al centro. Nel 1925 il logo divenne circolare, rispetto alla forma ovale del 1904. La corona d’alloro attorno al cerchio era per celebrare la vittoria della società nella prima gara di auto a cui partecipò. La forma del marchio continuò a cambiare continuamente nel corso degli anni e ritornò alla forma circolare nel 1999. Il nuovo logo FIAT fu lanciato per la prima volta nel 2006 su una Bravo.
fiat 127 (1971) vs. fiat 127 concept
images courtesy david obendorfer
images courtesy david obendorfer
designed according to the stylistic canons of the 1970s, the resurrection of pio manzù’s fiat 127 is quite risky: the original model
was one of the first truly innovative cars of the 70s designed to be rational in style with clean volumes and pure, simple lines.
the danger of creating a car already seasoned at birth, as it were, with an imperceptible nostalgic effect is that it may not be
particularly attractive. with this being said, designer david obendorfer tries to unite the past and future in one car of updated
proportions and boasting with the unique combination forms influened by the model launched in 1971 with high-tech
solutions such as a multifunctional touch screen in the center of the dashboard.
was one of the first truly innovative cars of the 70s designed to be rational in style with clean volumes and pure, simple lines.
the danger of creating a car already seasoned at birth, as it were, with an imperceptible nostalgic effect is that it may not be
particularly attractive. with this being said, designer david obendorfer tries to unite the past and future in one car of updated
proportions and boasting with the unique combination forms influened by the model launched in 1971 with high-tech
solutions such as a multifunctional touch screen in the center of the dashboard.
enlarged in size compared to the original model, the fiat 127 concept is based on the fiat punto-alfa mito platform.
the minimalist
interior follows the same rational concept featuring nostalgic elements that give a strong personality to the dashboard. the circular
vents in the center, the chrome handles and the design of the two-spoke steering wheel are clear references to the first 127 model.
Tentoonstelling eert Piò Manzù, geestelijk vader van de Fiat 127
